Susana VilaçainSpringer Nature UX ResearchBuilding a case for qualitative researchWhen it comes to qualitative research, sometimes UX Researchers have to defend its usefulness and validity as a research approach. That…3 min read·Sep 20, 2022--1--1
Susana VilaçaWhat to include in your User Research portfolioOne of the most common requests I get from User Researchers that choose me as their mentor is to give them feedback on their portfolios or…3 min read·Jul 6, 2022----
Susana VilaçainSpringer Nature UX ResearchTips to effectively communicate your workAs UX researchers or designers, one of the most critical parts of our jobs is to communicate our work effectively, and it’s not easy as we…4 min read·May 23, 2022----
Susana VilaçaEmpathy and Self-awareness: two essential skills of a UX ResearcherAs UX Researchers, our primary goal is to create Empathy with our users, understand who they are, their behaviours, the problems they face…6 min read·Feb 10, 2022--1--1
Susana VilaçaA case for creativity and feedbackEarly in my career, I heard about graphic designers as “creatives”. I found that to be profoundly unfair as I thought the work I was doing…5 min read·Jan 4, 2022----
Susana VilaçaTowards more inclusive research practiseAs Inge Keizer from Service Design Campus pointed out:3 min read·Nov 2, 2021----
Susana VilaçaBooks on Behavioral EconomicsUnderstanding human behaviour has been one of my greatest passions and one of the reasons I got into UX and Service Design.2 min read·Jun 18, 2021----
Susana VilaçaLeadership Strategies that Contribute to an Organizational Culture of InnovationInnovation isn’t something that just happens. Hiring the right people and embracing the latest technologies is a start, but there is more…4 min read·Jan 5, 2018--1--1
Susana VilaçaWhat’s behind great experiences: AdaptabilityEvery project has constraints. Money, time, technology, resources, etc. and we don’t like them at all. They don’t allow us to do the great…3 min read·Dec 15, 2017----
Susana VilaçaWhat’s behind great experiences: CommunicationI’m sure you have heard this many times before, in different contexts — communication is key!3 min read·Nov 6, 2017--1--1