One of the most common requests I get from User Researchers that choose me as their mentor is to give them feedback on their portfolios or how they should structure them. Why do you need a User Research portfolio? Many companies, during recruitment interviews, ask candidates to go through some projects to understand how candidates think and approach…

As UX researchers or designers, one of the most critical parts of our jobs is to communicate our work effectively, and it’s not easy as we usually have to share it at multiple levels and different moments. There have been times when I was successful and others when I did…

As UX Researchers, our primary goal is to create Empathy with our users, understand who they are, their behaviours, the problems they face while using our products or services, and understand their feelings and emotions. …

Early in my career, I heard about graphic designers as “creatives”. I found that to be profoundly unfair as I thought the work I was doing involved being creative as well. …

As Inge Keizer from Service Design Campus pointed out: Research is fundamental to support strategic design decisions and the development of products, services, interventions and systems. It builds understanding and empathy and generates reliable data, insights and new knowledge. For this to happen in the best way, we need to…

Understanding human behaviour has been one of my greatest passions and one of the reasons I got into UX and Service Design. Over the years I’ve been reading a lot on the subject. …

Innovation isn’t something that just happens. Hiring the right people and embracing the latest technologies is a start, but there is more to it than that. If you look at the world’s most innovative companies, you see that innovation is a part of the company culture. If a company is…

Every project has constraints. Money, time, technology, resources, etc. and we don’t like them at all. They don’t allow us to do the great things we imagined. The things that would be perfect and awesome. Our greatest work of all! But… Is it really? 99,9% of times you will have…

I’m sure you have heard this many times before, in different contexts — communication is key! While this is true, I find that in many articles, talks, etc. that speak about communication an important part of it is often disregarded. That part is listening. Communication is also about listening to…